COPYWRITING

BMW

BMW 640

Designed to indulge…

USC60BMC471A021001

This was written on-spec for BMW.

The BMW 640 offers a dynamic driving experience like no other in its range. With a spacious cabin and ultramodern controls, the 640 exudes elegance and power in equal measure.

Inside, you’ll find an array of BMW hallmarks; full leather interior, contoured seats, ambient lighting and advanced optical features such as the Heads Up Display. Generous storage transforms the car into the perfect vehicle for a family getaway. The hi-tech media centre allows passengers to indulge in a range of entertainment options whilst relaxing in comfort and style.

The 640’s advanced mechanics ensure a smooth drive. Powered by a twin-turbo engine, it offers the option of speed or the luxury of cruise control at your fingertips. Our engineers have created hidden safety features such as  Driving Assistant so while you delight in motoring, we‘re working in the background to ensure your safety.

Occupying a unique niche between a luxury saloon and expeditious sports car, the 640 is a fusion of design and technology offering a next generation driving experience.

Visit – BMW.CO.UK to book a test drive

or call – 0208 232 57000

 


A current project I’m working on is for a bespoke pet-clothing company called Chien Lunatique, based in The Cotswolds.

I’m working with the web-site designer to alter the copy to increase web traffic for this brand. We are researching the couture market for pets and it is surprisingly a growing buisness.

 

CHIEN LUNATIQUE

    ©2017 CHIEN LUNATIQUE

    White Instagram Icon

    Website designed by Stephen Shotton Design.  

    SHOP

    DISCERNING  CANINE GIFTS WITH A TWIST

    ABOUT

    Here at Chien Lunatique, we understand how much you cherish your dog and how much they mean to you – we feel the same. 

    That is why we have searched the market for the finest materials to bring you a range of bespoke luxury gifts, including fun-interactive toys and delicious grain-free treats for your pet dog.

    And because our products are –

    • organic
    • 100 % cotton
    • washable
    • waterproof

    You can be reassured that your adorable pooch will stay warm and most importantly, on-trend.

    Whether it’s our luxurious polar-fleece or cotton drying coats, your furry-friend will feel wrapped up without compromising on style.

    And with our range of elegant matching attire, you can walk your gorgeous pooch to compliments as you both parade in our carefully selected couture.

    Chien Lunatique – discerning canine gifts with a twist.

     

     


    A short film for Investec

     

    logo

     

    Whilst at A Perfect Storm BBD, a creative agency based in London, I wrote this three- minute film for Investec as a B2B promotional piece.

    https://www.investec.com/en_gb.html

    The brief from the client stated they wanted to reflect their roots. They are a firm based in South Africa and have grown quickly as an asset managment group here in London. They maintain a strong connection with their origins.

    The premise of this short film is – Mahabi, a slum-kid from the Soweto ghetto, dreams of making it as a professional cricketer but has to overcome adverse poverty and the ghetto mentality of his peers.

    THE RESTLESS SPIRIT

    A short film for Investec

    Written by

    Sal Kapoor

    FADE IN with sports commentary —

    COMMENTATOR (V.O.)

    As the batsman comes to the crease, the scores are level – 1 ball remaining, 1 run required and 1 wicket needed…

    FADE IN

    EXT. SLUMS – EVENING

    The Soweto slums – sprawling out as far as the eye can see – corrugated iron sheds, mounds of rubbish, makeshift kiosks – organised chaos… madness…

    SUPER –  THE RESLTLESS SPIRIT IS BORN FROM CHAOS

    EXT. ALLEY WAY – CONTINUOUS

    A crooked pathway – two open sewers run alongside it – at the end of the path stands a wooden stick – 4ft propped up by a few bricks…

    We reveal the puny frame of MAHABI, 10, a waif in rags, barefoot – staring at the wood like it’s his nemesis. A glint of determination sweeps his eyes – The Restless Spirit…

    In his hands – a ball of string and rubber-bands – he tosses the ball from hand to hand like a professional bowler…

    COMMENTATOR (V.O.)

    We’ve arrived, moment of truth…

    Mahabi glances to his left – a gaggle of slum kids huddled in a doorway – smoking – sipping beer – they shoot him looks – willing him to fail…

    Mahabi flicks his eyes to the stump – bounds towards it – swinging his arm like a windmill – he releases the ball-

    In SLO MO – the ball skidding off the ground –

    The slum kids hold their breath – the ball flies by, missing the stump –

    A look of despair sweeps Mahabi’s eyes as the slum kids fall about laughing. Mahabi ignores them, picks up the ball when thunder rumbles across the sky —

    He looks up – ominous clouds rolling towards the slums – an anxious look in his eyes —

    EXT. SLUM LANES – MOMENTS LATER

    Mahabi – scurries along the narrow lanes – clutching the stick and ball – he leaps over an open drain – Slum dwellers lay in doorways – watch him fly past –

    INT. SLUM SHED – MOMENTS LATER

    Mahabi slams the door closed, out of breath – from outside – sounds of thunder – He races away, disappearing into the back of the shed –

    CUT TO

    LATER – NIGHT

    Mahabi – lays on the ground, staring at the ceiling, twirling the string ball in his hand.

    CUT TO

    LATER – NIGHT

    All are asleep – except Mahabi – he’s still staring at something in the ceiling – his mind ticking over, playing with the ball.

    EXT. SLUMS – THE NEXT DAY

    Close on the wooden stick – propped up by the bricks — Mahabi stares at the stump – determined —

    One of the slum kids steps out from a doorway –

    SLUM KID (SUBTITLE)

    Why don’t you just give up, bro? Forget that, come and hang out with us…

    MAHABI

    I can’t, you wouldn’t understand…

    The slum kid shrugs as Mahabi bounds towards the crease – In SLO MO – the ball skids of the ground – flies into the stick and splits it into 2 pieces…

    The slum kid gasps – amazed –

    SLUM KID

    Whoa… you did it…

    Mahabi’s stunned – he stares at the broken stick. Just then a crack of thunder fills the sky. He panics – picks up the broken stick and disappears through into the backstreets –

    CUT TO

    INT. SLUM SHED – MOMENTS LATER

    Mahabi slams the door shut – races to the bedroom –

    INT. SLUM BEDROOM – CONTINUOUS

    Mahabi leaps onto a rickety old chair – clutching the broken stick. There’s a hole in the roof – rain water pouring in.

    CUT TO

    EXT. SLUMS – NIGHT

    POV – We’re floating high … way up … high in the sky … panning across the vast slum, spread out like a battered city of lights.

    We focus on Mahabi’s shed from above – a tiny slit in the tin roof – gaps of light creeping out — we’re thrust towards it… zooming down… way down… gathering pace now… faster… faster…. through the gap… bursting into the room…

    INT. SLUM BEDROOM – CONTINUOUS

    … Where we see five kids sprawled out – arms and legs everywhere – Mahabi’s kid brothers and sisters, asleep on the ground. Mahabi’s in the centre, awake, looking up at the roof.

    MAHABI’S POV – looking up – the two sticks have sealed the gap, bound by string. It’s keeping the rain out. He used bits of the roof to practice…

    IN SLO MO – a raindrop trickles through the gap, falls straight towards Mahabi –

    CUT TO:

    EXT. LORDS CRICKET GROUND – YEARS LATER – DAY

    IN SLO MO – the rain drop’s still falling –

    Mahabi looks up just as the raindrop sloshes his face. He smiles, refreshed. He’s a grown man now, dressed in South Africa’s kit.

    COMMENTATOR (V.O.)

    Nine wickets down and Mahabi to deliver the last ball of the

    innings. He needs a wicket to take

    South Africa into the final…

    Mahabi thunders towards the crease – releases the ball – it whizzes along – 90 mph – skids off the turf and smashes the wicket – pole-axing bails and stumps everywhere –

    The crowd erupt – cheering shouting his name…

    FADE TO BLACK

    OVER BLACK – THE LOW HUM OF A CAR ENGINE…

    FADE IN

    EXT. COAST – DAY

    The Ocean in the background – waves break on the shore – A gleaming sports car cruises by – tinted windows – twin exhaust – alloy wheels – impressive machinery –

    EXT. SOWETO STREETS – LATER

    The metropolis – suffocating – packed with pedestrians, commuters, beggars, traders, high rise buildings. Noises are piercing – cabs honking – dogs barking –

    A group of slum kids play cricket in a dead-end street, barb-wire fences – broken gates. They turn as the sports car lurches to a halt – the window slides down to reveal Mahabi behind the wheel…

    He watches the slum kids improvise with sticks for stumps, cans for bails –

    One of kids flicks a cursory glance at Mahabi – their eyes lock for a beat – Mahabi  recognises that glint – it’s The Restless Spirit…

    The kid bounds towards the wicket – releases the ball just as we –

    SUPER – INVESTEC – OUT OF THE ORDINARY

    FADE TO BLACK


    I’ve just started working with this business, Party Wishes.

    Our plan is to tidy up the web-site, rewrite the copy and attempt to increase its web traffic with a series of short blogs about celebrations around the world.

    Party Wishes UK